Bonanza Tech Sends Alpha Soaring on GOOGLE Charts!

Bonanza Tech, a Web Development and Search Engine Optimization firm located at www.bonanzatech.com, successfully propelled Alpha Software to the top of the GOOGLE charts in Alpha's latest marketing venture.

Alpha found Bonanza Tech through the very avenue they were seeking to bolster their visibility in, mainly the leading Search Engines, GOOGLE and YAHOO. Alpha sought to be optimized within the top 20 for keywords which pertained to databases, web databases, database design, data mining, and mail merging. Until this point, Bonanza Tech actually exceeded their goal and positioned Alpha Software within the top 10!

The increase in traffic through this initial campaign, which targeted 10 leading keywords, is estimated to be hundreds of unique hits a day in addition to Alpha's existing high volume of new surfers.

Why should any firm engage in Search Engine Optimization? What are the stark facts about online traffic? It has been estimated that 80% of all traffic is conducted via the search engines! Of the remaining 20%, it is estimated over half originates from word of mouth which can be originally traced to a Search Engine query. The steps involved in an SEO process are keyword research and analysis, assessing and addressing the target market and competition, pursuing a focused campaign, and consistently submitting and indexing results.

Search Engine traffic remains the most affordable, expansive, widely reaching, and sustainable method of marketing as compared to any other medium. Television, print, radio, and other channels are far more exhaustive and short term, while their 'Return on Investment' is harder to gauge.

Bonanza Tech was able to smoothly handle the campaign thanks to the guidance of the Co-Chairman of Alpha Software, Richard Rabins, who believed the outstanding range of Alpha Products deserved to be found by users interested in a refreshingly easy-to-use database application. A close knit relationship between client and SEO provider is crucial to initial and sustained success on the Search Engine charts.

Alpha Software hopes to maintain a long term relationship with Bonanza Tech because the stark advantage of an SEO campaign is how scalable it is. Once GOOGLE and YAHOO have recognized your website and its worth, then submitting keywords and bolstering traffic and conversions becomes much more facile.